Sales Lead Generation

Monitor customer and market moves to identify opportunities and provide business specific sales triggers to the sales team in the field

question
Business Problem

  • Lack of timely visibility into market developments and events
  • Lack of meaningful insights into opportunities focused on their global customers and prospects.

 

notepad
Solution

  • Contextual analysis of all kinds of media – including traditional, specialized, social, trade publications, analyst reports and financial statements
  • Provided the key signals necessary to triangulate a market opportunity and generate sales triggers.
  • The system can automatically interpret information as it arrives to determine its relevance to the company’s business and rate the impact of the information in context of the market opportunity.

 

ok
Benefits

  • 200% increase in relevant sales triggers as compared to the manual analysis.
  • This analysis of structured and unstructured content has proven vital for the company to present new ideas to clients in a timely manner.

Finally, the firm’s front line of sales people are now equipped with the market intelligence necessary to proactively advise clients of recommended service offerings